Gaining productivity by innovating the digital employee experience. The Business Unit Crewmembers will leverage their functional expertise to develop strategies, tactics and plans that help the Business Unit achieve its goals. Todd Graves and Craig Silvey launched Raising Cane's Chicken Fingers (commonly known as Raising Cane's) on August 26, 1996 in Baton Rouge, Louisiana, as a fast-food restaurant business specializing on chicken fingers. WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. If youre headed to Restaurant Leadership Conference in Phoenix next week, be sure to stick around for the final session. The estimated total investment necessary to begin the operation of a Raising Canes Franchise ranges from $1,663,100 $2,807,500. WebRaising Canes is a brand that values high performance. Because dogs are not popular in Kuwait, the eponymous mascot is not used on signage or goods. Candidates must live in or relocate to market. This job is no longer accepting applications. The Business Unit Leader will lead & direct the Business Unit Team. WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. In the ad, the chain points out that 95% of its franchisees began as delivery drivers or store employees. Recipes online suggest it's made from ingredients including mayonnaise, ketchup, Worcestershire sauce, garlic powder, salt, The 70-unit Raising Canes Chicken Fingers said it has appointed Jennifer Simler to the new post of marketing director. The Business Unit Teams are comprised of Support Crewmembers who are functional experts in various disciplines. In this safe and creative environment, employees share everything from time-saving and quality-improving work processes to excitement over new restaurant openings and community events. At Canes, Restaurant Marketing is executed through localized Caniac Simler is a graduate of Northwest Missouri State University with a bachelors degree in journalism. We are looking for a hardworking Field Marketing Manager - Cleveland to join our stellar team at Raising Cane's in Cleveland, OH. Sign up here. The ALM will be responsible to evaluate the effectiveness of marketing strategies, tactics & programs and provide feedback, collaborate with the RSO (Restaurant Support Office) Marketing function to influence the evolution of programs, systems & processes. You can also receive alerts via instant message. WebRaising Canes 2016 Marketing Plan By: Tayler Rivera Contents Executive Summary 3 Mission Statement 5 Situational Analysis 6 Target Market 10 Competitive Review 12 WebRaising Canes is on a growth trajectory unlike most concepts in the crowded restaurant space. requesting a reasonable accommodation Todd based his company approach on this notion. WebRaising Canes, the wildly popular fast-casual restaurant brand known for its ONE LOVE chicken finger meals, built its vibrant culture on service. Primary Responsibility Support Restaurants, Collaborates with Business Unit leaders to evaluate the marketing readiness of each Restaurant to establish support approach and expectations frequency and execution of touch points varies with Operator tenure and individual Restaurant performance, Train the Restaurant Marketing System to New Operators and provide ongoing training of new marketing initiatives and existing programs, Responsible for enforcing Raising Canes brand standards and Restaurant Marketing philosophies, Secondary Responsibility- Support Business Unit(s), The ALM is responsible for developing and executing business unit marketing plans that include specific marketing objectives (Sales, Customers, ROI & Brand Loyalty goals), Uses aligned to ROI methodologies to measure the effectiveness of marketing plans and recommend adjustments as needed, Participate in ongoing training of new and existing marketing programs and philosophies, Identify support needs for the Restaurants to inform RSO projects, priorities and resources, Team oriented, collaborative & culturally aligned (Work Hard & Have Fun! ), Exercises good judgment & decision making, Problem solver, analytical, detailed & process oriented, Self-starter, organized and able to manage multiple priorities (project management), Excellent interpersonal & communication skills, Ability to establish goals and convert plans into action, Bachelors Degree Required (Marketing & Communications degree preferred) or relative experience in a field marketing role, 3-5 years of Marketing experience required, Field Marketing experience in a multi-unit restaurant /retail environment (trade area based marketing planning & execution), Knowledge and experience working with media and sponsorships including establishing new & maintaining relationships, negotiating contracts, implementing assets and assessing impact, General knowledge of core marketing concepts and competencies, Operational mindset with strong interpersonal skills, Expert time management and project organizational skills, Acts as a role model, consistently represents & lives Canes Values, Adherence to Company How We Do Business requirements, Required to live within assigned Region, Area or Market (Home Base or Regional Office Base as assigned), Ability to Travel 50-70%; within designated area, The 20 Most In-Demand Jobs in the US 2023, Competition for jobs has increased. Crewmember must live in, or relocate to this Market. Connect With Us! You have already created a job alert with same filters. We are always interested in feedback and suggestions from our customers about our restaurant operations. WebOverview: At Raising Cane's Chicken Fingers(r), our concept is focused and unique. It was fun. This Brand Marketing & Management job in Marketing, Step 2: Map Segments In this case, the all-day breakfast chain teamed up with shoe-maker Adidas on a limited-edition Waffle House shoe, in honor of the Masters golf tournament. At Raising Canes, we support our Restaurants with both Business Unit & RSO support. family oriented. Sign up to receive texts from Restaurant Business on news and insights that matter to your brand. 100 North Ste 802, Baton Rouge, Louisiana, 70802, United States. It all started with a collegiate dream: a restaurant that only serves high-quality chicken finger meals. Would you wear Waffle House sneakers? As we strive to achieve Raising Canes Vision, we leverage multiple partnerships to expand our global footprint while maintaining a local presence & identity through great teamwork! The history of the restaurant actually began when the founder started Dwarf Chicken Strips Chicken Burger 3 Photos Prime Chik Fil 1 Photo Location & Hours 3026 196th St SW Lynnwood, WA 98036 Get directions Edit business info Upcoming Special Hours Amenities and More Estimated Health Score 100 out of 100 Powered by Hazel The Business Unit Leader will lead & direct the Business Unit Team. Read more, Upgrade to Premium to view the number of applicants for this Job, Upgrade to Premium to start a conversation with Raising Cane'S. At Canes, Restaurant Marketing is executed through localized Caniac (Grass-Roots or Neighborhood) Marketing, Media & Public Relations, Sponsorships (paid partnerships with for profit organizations) and Active Community Involvement initiatives (paid & non-pad partnerships with non-profit organizations). At Canes, Restaurant Marketing is executed through localized Caniac WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. As part of the Communications team, the Communications Manager will also develop a wide variety of internal communications, weekly newsletters and documents, coordinate communications to the Restaurants and RSOs and help plan & coordinate Company events, as needed. Raising Canes vision is to grow Restaurants, serving our Customers, all over the world and be the brand for quality chicken finger meals, a great Crew, cool Culture and active Community involvement. The Tour360 22 X Waffle House golf shoes go on sale Thursday ($200 for womens sizes, $210 for mens). How can you stand out? The new world of intelligent employee communications, Supporting a spirited and giving employee culture through communication and engagement. Raising Canes connected its team of frontline employees with 1LV Crew, a workforce communication platform developed in partnership with Firstup. Secondary Responsibility Provide Leadership and Coaching to Business Unit Team, Identifies current needs and/or gaps and directs Business Unit Team support to achieve desired results, Directs Area Marketing support in developing and altering plans to most effectively utilize media, sponsorships and active community involvement, Directs Training support to support underperforming Restaurants, certify training Restaurants, facilitate rollouts and assess effectiveness of current training programs, Directs Recruiting support to assess needs, build recruitment strategies and allocate resources to attract and onboard all levels of Restaurant Crewmembers, Conducts regular business reviews in conjunction with the Area Business Unit Team, Tertiary Responsibility Collaborates with RSO and Functional Crewmembers to Support Restaurants, Collaborates with Functional Leaders to screen and hire best-in-class Functional experts for the Area Business Unit Team, Collaborates with Functional Leaders in all personnel management of the Business Unit Teams: compensation, performance reviews, expense management and PTO review and approvals, Provide insight and feedback to RSO & Functional Crewmembers on the effectiveness and usefulness of all Restaurant programs, systems and tools, Recognizes when potential gaps in support, processes, and/or tools for the Restaurants exist and notify the appropriate parties for resolution, Leverages appropriate forums to ensure all RSO & Functional Crewmembers are aligned to the goals and objectives of the Area Business Unit Team, 5+ years experience in the restaurant industry with multi-unit leadership experience, Retail / Restaurant experience in Operations for multiple units, Microsoft Proficient: Word, Excel & Power Point, Acts as a role model, consistently represents & lives Canes Values, Adherence to Company How We Do Business requirements, Required to live within assigned Region, Area or Market (Home Base or Regional Office Base as assigned), Strong work ethic and hands on approach, High level of attention to detail, analytical & decisive decision maker, Action & result oriented, strong commitment to quality & data-driven results, Ability to see the big picture and focus on unit level performance concurrently. The Business Unit Crewmembers will leverage their functional expertise to develop strategies, tactics and plans that help the Business Unit achieve its goals. The various Support Departments or Functions are led by best-in-class experts. requesting a reasonable accommodation Number 8860726. Team oriented, collaborative & culturally aligned (Work Hard & Have Fun! Consider the chains sales in 2016 were about $576 million with about 250 units. Theyll be featured in local TV spots, as well as restaurant-level point-of-sale materials, social media and more. demographic- men and women. We always are looking for great people to join in our journey, he said. ), Exercises good judgment & decision making, Problem solver, analytical, detailed & process oriented, Self-starter, organized and able to manage multiple priorities (project management), Excellent interpersonal & communication skills, Ability to establish goals and convert plans into action, Primary Responsibility Support Restaurants, Collaborates with Business Unit leaders to evaluate the marketing readiness of each Restaurant to establish support approach and expectations frequency and execution of touch points varies with Operator tenure and individual Restaurant performance, Train the Restaurant Marketing System to New Operators and provide ongoing training of new marketing initiatives and existing programs, Responsible for enforcing Raising Canes brand standards and Restaurant Marketing philosophies, Secondary Responsibility- Support Business Unit(s), The RLM is responsible for developing and executing business unit marketing plans that include specific marketing objectives (Sales, Customers, ROI & Brand Loyalty goals), Lead Regional Area Leader of Marketing team and reinforce Business Unit routines, Tertiary Responsibility Support Function, Recruit, hire and train exceptional Area Leaders of Marketing and Restaurant Marketing Coordinators, Influence function support resources and priorities, Expert knowledge of core marketing concepts and competencies, Operational mindset with strong interpersonal skills, Expert time management and project organizational skills, Acts as a role model, consistently represents & lives Canes Values, Adherence to Company How We Do Business requirements, Required to live within assigned Region, Area or Market (Home Base or Regional Office Base as assigned), Ability to Travel 50-70%; within designated area, Bachelors Degree Required Marketing & Communications degree preferred, 8+ years of Marketing experience required, Field Marketing experience in a multi-unit restaurant /retail environment (trade area based marketing planning & execution), Knowledge and experience working with media and sponsorships including establishing new & maintaining relationships, negotiating contracts, implementing assets and assessing impact. We have only ONE LOVE(r) - quality chicken finger meals! WebPromotional Strategy One of the main ways Raising Canes has integrated its marketing is through Facebook. WebRaising Canes is a brand that values high performance. The 70-unit Raising Canes Chicken Fingers said it has appointed Jennifer Simler to the new post of marketing director. As the Area Director of Restaurants, he or she is responsible to the Operations Department Strategic Direction: to deliver What We Do, Culture, Leadership & Financial Performance; leverages Restaurant Support; and is actively involved in our Communities. Fortunately, Todd Graves, co-founder of Raising Cane's, was happy to answer all of these questions. Teriyaki Madness had some fun with what couldve been a marketing nightmare. Raising Canes workers took cell phone photos to submit to the campaign. The company has ONE LOVEquality chicken finger mealsand is continually recognized for its unique business model and customer satisfaction. Restaurants will always be the center of our business. Our commitment & dedication to Restaurant support is a competitive Read all about our exciting new platform enhancements. This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. People in the H04 #College segment are 3.2x more likely to visit Raising Cane's. Registered in England and Wales. It supports this spirited and giving Raising Cane's Chicken Fingers has now surpassed $1.5 billion in annual sales tripling in size within the last four years and more than doubling its team to 25,000 WebAt Canes, Restaurant Marketing is executed through localized Caniac (Grass-Roots or Neighborhood) Marketing, Media & Public Relations, Sponsorships (paid partnerships Team oriented, collaborative & culturally aligned (Work Hard & Have Fun! WebRaising Canes is seeking a Communications Manager to be based in its Plano Restaurant Support Office. We use cookies to improve your experience on our site. Business Unit Support Crewmembers are aligned to a specific Business Unit defined as either a Region, Market or Area. Were not directly speaking about that at all But, obviously, once we start talking about our culture and our crew members, it would eventually drive recruiting channels as well.. The Area Leader of Marketing (ALM) will lead the development and execution of Restaurant & DMA level marketing plans that are aligned to brand standards and designed to achieve Business Unit goals. Lines and paragraphs break automatically. WebAt Raising Canes Chicken Fingers, our concept is focused and unique. Realizing that its workforce was not only physically disconnected but virtually as well, spread out across 560 locations, Raising Canes looked for a solution to revolutionize awareness of whats happening in the restaurants and the connection between Crewmembers at all levels of the business. WebRaising Cane's employs 8,303 employees. Maintains full responsibility for financial performance directly impacting area restaurant operations and is accountable to all aspects of the restaurant EBITDAR budget planning, management and performance. Restaurants will always be the center of our business. BATON ROUGE La. Search job openings, see if they fit - company salaries, reviews, and more posted by Raising Cane's employees.