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American cosmetics brand CoverGirl has chosen its first-ever male model as its official ambassador, in the face of 17-year-old YouTube star and New York-based makeup artist James Charles. You read that correctly: The newest CoverGirl is a boy. Red flags that you're dealing with a man-child. CoverGirl names makeup artist James Charles its first cover boy One of the makeup industry's largest brands announced on Instagram that the 17-year-old makeup artist from New York is its. The Mally X RuPaul Color Cosmetics Collection will be available exclusively from qvc.com starting Friday, September 20 and this one's personal. I love being extra pic.twitter.com/7Qu1yu8U2P. Through QVC, customers will be able to select trio comprised of Dragmother, Showgirl, and Condragulations, or a combination of Now Prance, A Shade Shady, and Lippy. Decades after becoming friends, Roncal reached out to RuPaul about a collaboration, and he unflinchingly accepted. A major problem Roncal has always had with powder highlighters is that they only look one of two ways: subtle and wet, or so bright it's impossible to blend well. Hope youll give us another try and check out some other articles. logged you out. Youll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com. Each of them contains just enough glitter to give them a wet-looking finish, but not so much that they're uncomfortable to wear. But I think CoverGirl also hopes that this means more men will wear and buy makeup. Easy, breezy, beautiful CoverBoy? "Just wrapped another great CoverGirl shoot. It's fun to play with the trends, but you want to keep going back to the classics. The model also addressed men profiting off her body. Much like Willam's personal brand of drag, this makeup was intentionally designed to draw eyes. We are trying out Willam's new line of makeup Coverboy. With the help of the eternally glittering Katy Perry, the makeup brand announced that the new face of CoverGirl is Instagram star James Charles, a 17-year-old New York-based makeup artist who has . In an industry that has been criticized for not accommodating women of color, the faces of CoverGirl have been diverse: Queen Latifah, Rihanna, Janelle Mone, Dania Ramirez, and Zendaya have all been featured. "I think what makes COVERBOY different is that it is designed to make everyone look glamorous, its not just for drag queens," he adds. All Rights Reserved. The brand also released an official press release ofthe news, in which they shared that Charles has all the key elements of a CoverGirl: "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. We Gold-foiled eyes, Farrah Fawcett bangs, 3D manicures what doesn't this red carpet have? "I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. Follow Facebook.com/CosmoBeauty. CoverGirl is giving gender stereotypes a much-needed makeover. Your California Privacy Rights. Business, Economics, and Finance. coverboy makeup name change. Well, this 17-year-old is about to have another viral moment under his beauty belt (not to mention be a household name!) WALTERBORO, S.C. A series of revelations have emerged in the more than monthlong murder trial of Alex Murdaugh, the disbarred South Carolina lawyer accused of killing his wife and son. The brand announced that James Charles, a 17-year-old makeup artist from New York, is its newest model. Of course, Willam's been beating his face for ages. Our work isn't possible without your support. Some information may no longer be current. "I am so beyond excited and overwhelmed and happy and astonished and of course, SHOOK, to announce that I am the newest face of CoverGirl,'' Charles wrote on Instagram. Its official: so excited to welcome @JCharlesBeauty to the COVERGIRL family. pic.twitter.com/088HlYBjQI. According to the company's Instagram, he'll be starring in one of their next mascara campaigns. Vote for your favorite beauty products now! hopefully all the young people who are afraid to wear makeup will gain confidence from this @jcharlesbeauty @COVERGIRL #COVERGIRLJames, this is such a great day for men in the makeup industry, congratulations @jcharlesbeauty #COVERGIRLJames, The love and support for @jcharlesbeauty #CovergirlJAMES is amazing. CoverGirl has announced its first ever CoverBoy. The teen makeup artist and social media sensation has 441,000 Instagram followers, and Katy Perry, CoverGirl's ambassador, took to the social media site to make the announcement, according to USA Today. Charles will be appearing in advertisements for CoverGirls newest mascara called So Lashy, according to the Huffington Post. Get non-boring fashion and beauty news directly in your feed. Our 2019 Best of Beauty Awards have arrived check out all the winning products here. Jaleesa M. Jones . Already a subscriber? You might recognize makeup artist and YouTuber .css-tjvzc4{-webkit-text-decoration:none;text-decoration:none;text-decoration-thickness:0.0625rem;text-decoration-color:inherit;text-underline-offset:0.25rem;color:inherit;-webkit-transition:all 0.3s ease-in-out;transition:all 0.3s ease-in-out;border-bottom:thin solid #6F6F6F;}.css-tjvzc4:hover{color:#595959;text-decoration-color:border-link-body-hover;}James Charless face from his ***flawless senior pictures. Willam's entire Coverboy makeup line is available now at shopcoverboy.com. Gem is . CoverGirl Picks 'CoverBoy' as Its First-Ever Male Makeup Model. As Roncal and RuPaul tell Allure, the duo met in the early '90s when Roncal was working as an assistant to fashion designer Kalinka. No person who has ever encountered former Drag Race contestant Willam has ever forgotten him. Its only 12 and today has already been so crazy. now that CoverGirl has announced that James is its first male CoverGirl spokesmodel. Get ready for some exciting news. But her favorite part about being in beauty is finding the most effective products, and then sharing that intel with othersbecause who wants to spend money on stuff that doesn't work? Hearst Magazine Media, Inc. All Rights Reserved. In August, media outlets clamored over Jaden Smiths new, gender-neutral fashion line MSFTSrep. But the young celebrity didnt seem to understand the fuss. James Charles is a 17 year old makeup artist with over 420,000 followers on his @jcharlesbeauty IG account. https://www.jaymesmansfieldbeauty.comUSE MY CODE \"MANSFIELD20\" FOR 20% OFF YOUR ORDER AThttps://www.manscape.comSUBSCRIBE TO MY NEW CHANNEL QUEENS OF THE STREAM!https://www.youtube.com/channel/UC6Q2LyrW43sF5zxbwzA7wBQLIKE MY TOOLS? "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful," the company said. Sometimes, we call things boring simply because they lie outside the box we are currently in.. "We support anyone and everyone who wants to express themselves with makeup. From hair trends to relationship advice, our daily newsletter has everything you need to sound like a person whos on TikTok, even if you arent. Covergirl has a fresh new face representing the brand and for the first time ever it belongs to a guy. Is Skin Cycling the Secret to Better Skin? So I retook my senior photos & brought my ring light with me so my highlight would be poppin. Were known as being fair even as the world becomes as polarized as at any time since the newspapers founding in 1908. Jamess selection may be a reflection of that change. Log in to hide ads. R.I.P. How Bill Clinton, as first gentleman, could reshape role of first ladies. CoverGirl -- which is owned by Coty Inc. ( COTY) -- and Charles announced the new agreement on social media, along with pop star Katy Perry, who recently posed alongside Charles in a CoverGirl. If you're planning to attend DragCon this year, you're in luck, because COVERBOY will be debuting at DragCon NYC on Sept. 6 in partnership with Ready Go Ventures. Aspiring makeup artist and social media star James Charles, 17, has become the first male face of CoverGirl. "One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to women, men, guys and girls who might have been afraid to do the same.". "I would buy them in bulk on QVC and pass them out to friends because I believe everybody should have this product." Be the first to know what's trending, straight from Elite Daily, 5 Glitter Eye Makeup Tips To Make The Whole Place *Shimmer*, Skai Jacksons Nighttime Routine Includes TikTok Clownery, I Went To Paris Hilton's House Of Y2K Pop-Up & It Was So Nostalgic, By subscribing to this BDG newsletter, you agree to our. Hear about special editorial projects, new product information, and upcoming events. Each Zodiac Sign's Unique Personality Traits, Jennifer Lopez Got a New Hair Color, and It's Not the One I Expected, Christina Aguilera Opened Up About Getting Injections and Why She Doesn't Care If People Judge Her, Em Rata Just Debuted a Chic Italian Bob With Baby Bangs. For one thing, James has a considerable social media presence in a world that increasingly values social media. Don't fix what ain't broke was the approach Rupaul took with the Face Defender, an already-existing Mally Beauty face primer with which he's infamously obsessed. Goldie is a golden base with green undertones and holographic glitter. Sometimes the world is a beautiful place. The . Katy Perry took to Instagram to break the news that the beauty behemoth had signed the 17-year-old New York-based makeup . If you're looking for a new beauty brand to stan, please look no further than Willam Belli's COVERBOY beauty line, a cosmetics company designed to appeal to creatives, drag queens, makeup artists, boys, girls, and virtually everyone else who can appreciate a good lash and a bold lip. They crossed paths when Rupaul came to the designer's offices for a runway show fitting; what ensued was more than 20 years of friendship that's still going strong today. This content is imported from twitter. ", "We instantly became friends," Roncal says of their meeting and longterm bond. improve functionality and performance. All the Weird Areas You Can Get Injectables. See for yourself. American cosmetics brand CoverGirl has chosen its first-ever male model as its official ambassador, in the face of 17-year-old YouTube star and New York-based makeup artist James Charles. This trio of cream bullet lipsticks includes three staple shades: Teehee, a soft pink nude, Mama Ru, a true and bright red, and WerkRoom, a vibrant mauve. James Charles Is CoverGirl's First CoverBoy. Got ten of 'em.". Were seeing a lot of interesting things with these social media stars, from a marketing standpoint, says Robyn Goodman, a professor of advertising at the University of Florida, in a phone interview with the Monitor. Fellow CoverGirl spokesmodel Katy Perry broke the news early Tuesday morning. Charles expressed his excitement for his new gig on his Instagram and Twitter. Thanks to the rise of male beauty YouTube stars, the idea of men wearing makeup is slowly becoming more accepted by society. "I put [one of these lipsticks] on in the morning of DragCon; I essentially made out with 400 drag queens throughout the day, and it never came off," she says. Press question mark to learn the rest of the keyboard shortcuts Evan Ross Katz. To enjoy our website, you'll need to enable JavaScript in your web browser. Watch the Stars of RuPaul's Drag Race Explain the History of Drag Culture, Miss Fame Reveals Why It Was So Meaningful to Launch Miss Fame Beauty at DragCon, Watch Miz Cracker of Drag Race Mesmerizingly Apply Her Full Face of Makeup. "I was very inspired by Euphoria: light-reflective faces with high-color statements.". An update on major political events, candidates, and parties twice a week. The Best White Eyeliners for Brighter and Bigger Eyes. And the first male face of Covergirl brand. CoverGirl had this to say over their collab with James: "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they . Sep 12, 2019. Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. 2023 BDG Media, Inc. All rights reserved. The TikTok-Viral Dyson Airwrap Is Back in Stock! "It just feels like something you want to wear.". These high-quality glitters have zero fallout, and all you've got to do is scoop some up and swipe it on. User Agreement and Privacy Policy and Cookie Statement and In the course of a year, teen makeup artist James Charles has gone from starting an Instagram account showing off his impressive work to getting shoutouts from Katy Perry for making history. "My favorite makeup company went under," Willam says, "I was like, better find a way to get some new free makeup." And that's exactly what Roncal is bringing to the table this week. It makes sense that in all aspects of American life, including the consumer realm, including cosmetics, we would see those shifts.. you are agreeing to our, One month free trial to theMonitorDaily, From Yellowstone to The Chosen, boom times for small Texas towns. The news was fittingly announced via Instagram, where Charles regularly posts his makeup looks and has nearly half a million followers after creating an account last year. Charles, a 17-year-old makeup artist from New York, will be CoverGirl's first-ever male 'spokesmodel. The Duchess of York casts "no judgment" toward her nephew. Blog Home Uncategorized coverboy makeup name change. James Charles in video titled "FULL FACE USING NO BRUSHES MAKEUP CHALLENGE" published on September 9, 2016. There's a lot of fun there, too.". Were about kicking down the door of thought everywhere and saying, You are bigger and more capable than you realize. Meet CoverGirl's first-ever CoverBoy, James Charles.